Choose turnkey or a la carte solutions to your
business needs.
MARKETING STRATEGY
- Analysis - Full strategic review of marketing and sales
efforts with the objective of aligning them for maximum
revenue impact
- Segmentation Strategy - Development of strategic and
promotional initiatives based on market niche and RFM
segmentation
- Merchandise Strategy - Development of strategic and
promotional initiatives based on merchandise analysis
- Implementation - Full implementation of print and
electronic marketing efforts with either a turnkey or a la
carte solution
CATALOGS & DIRECT MAIL
- Circulation - Full circulation management, contact
strategy, house file segmentation, prospecting list
strategy and selection, and response analysis
- Copy Writing - Complete benefit-driven copy writing
services
- Square-Inch Analysis - SQUINCH reporting and
analysis to determine optimum space and lacement
withing catalog and website
- Design Critique - Review of catalog design and copy,
either during the production cycle or post-printing for
future planning
- Design & Production - Full design and production
services including project management, pagination,
design, production, and delivery of print-ready files to
the printer
- Print Management - Complete interfacing with printer,
beginning with competitive bid quoting to guiding
projects through the print and mail process
E-MARKETING & SOCIAL MEDIA
- Email - Strategy, writing, design, list segmentation and
response analysis
- Pay Per Click (PPC) - Strategy, keyword selection and
click analysis
- Blog Writing - Scheduling, development of editorial
calendar, writing, managing site, and interfacing with
programmers
- LinkedIn Support - Development and management of
LinkedIn sites and presence
- Video Production - Script writing, story boarding, re-
working existing video, on-site directing as needed, and
editing
MARKETING COLLATERAL
- Article, News Release & Brochure Writing - Idea
development, research and writing
- Design Services - Layout and design for collateral
brochures and articles
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